When local optician Owen Aves decided to revamp their website they could have populated it entirely with images from stock libraries.
However, they did not want their new site to look too generic, prefering to feature their own unique brand identity.
This was really two or three mini-shoots rolled into one.
To begin with, some branded products were photographed in the studio.
Then I took the studio to Owen Aves’ premises in central Colchester.
On site the shoot was further divided in two. Whilst the business remained open I shot the “still life” interiors and exteriors using the available light.
Then at closing time the flash units were brought out to light the actions shots.
Part of the brief supplied by the grahic designer (Harvey from Harvey Lyon Design) was that each image would need to be supplied in two distinct crop ratios; square-ish images on the homepage would link in with banner images on categorised sub-pages. The images were also required to be supplied in both colour and monochrome.
To chat about imagery that promotes your brand identity, call me on 07757 259390 or send me a message via email.